首页学历类考试高等教育自学考试高等教育自学考试(公共课)00015《英语(一)》

(题干)

本题共计 5 个问题

Advertising to Children
(1) Not only are they easily swayed by advertising, they are also persuasive in encouraging their parents to buy a product. If a child wants something in their kid's locker, they will prod and annoy their parents until they get what they want.(2)All it takes is a little suggestion from a single advertisement to send them on their way.
(3) In a campaign entitled "Kids are the Star", its employees were encouraged to pay special attention to children and to make sure they had a positive experience while eating at its restaurants. The reason for this, naturally, was not that the McDonald's corporation cared deeply about the well-being of children everywhere, but that the pester-power that children have is extraordinarily effective at bringing their parents back for more visits.
The way that advertisers target children is simple big, bright lights, happy people and animated characters are all that is needed to encourage children to think a certain product is something they want. (4)They do not realize that Ronald McDonald is just a guy in a Costum and make-up, and that behind the counter of every McDonald's is a bunch of kids working in uncomfortable conditions for low pay.
This poses a real moral dilemma for those who make the advertising decisions, or at least it should. (5)How do you say no to an opportunity to reach such a wide audience of children, who act as advertisers themselves when they encourage other children and their parents to buy a particular product?

单选题
1

1.()

AWhile manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money

BThe superficial reactions children get from eating McDonald's last about as long as they are at the place

CMcDonald's at one stage advised employees to specifically target children

DChildren are a prime target for advertisers and salesmen across the world

EAnyone who has seen a child pester its parents knows the lengths children can go to

FThis is because children are naive; they genuinely believe what an advertiser tells them

正确答案

D

答案解析

空格后讲到不仅是因为他们容易受到广告的吸引,也会说服父母购买商品。因此第一句应交代出they 指代的是谁,以及有关advertisement与they的关系。综合比较D项最符合。答案为D。
单选题
2

2.()

AWhile manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money

BThe superficial reactions children get from eating McDonald's last about as long as they are at the place

CMcDonald's at one stage advised employees to specifically target children

DChildren are a prime target for advertisers and salesmen across the world

EAnyone who has seen a child pester its parents knows the lengths children can go to

FThis is because children are naive; they genuinely believe what an advertiser tells them

正确答案

E

答案解析

空格前一句讲到当孩子想要得到广告中的商品的时候,会百般央求自己的父母直到他们因烦恼而同意购买。其中prod(v.戳、捅或催促)和annoy(v.烦恼)与E项中的pester(v.百般纠缠,使烦恼)所表现出的语境一致,都是指孩子在纠缠父母买自己喜欢的物品时的场景。答案为E。
单选题
3

3.()

AWhile manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money

BThe superficial reactions children get from eating McDonald's last about as long as they are at the place

CMcDonald's at one stage advised employees to specifically target children

DChildren are a prime target for advertisers and salesmen across the world

EAnyone who has seen a child pester its parents knows the lengths children can go to

FThis is because children are naive; they genuinely believe what an advertiser tells them

正确答案

C

答案解析

空格后的句子中its指的是所填句子的主语,通过下文可知麦当劳鼓励雇员们更多地关注儿童,这与C项中的关键词McDonald(麦当劳), advised(v.建议), employee(n.职员、雇员)衔接。答案为C。
单选题
4

4.()

AWhile manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money

BThe superficial reactions children get from eating McDonald's last about as long as they are at the place

CMcDonald's at one stage advised employees to specifically target children

DChildren are a prime target for advertisers and salesmen across the world

EAnyone who has seen a child pester its parents knows the lengths children can go to

FThis is because children are naive; they genuinely believe what an advertiser tells them

正确答案

F

答案解析

空格后的句子讲到他们(指的是儿童)意识不到麦当劳只是一个化了妆的小丑,并且麦当劳内有很多未成年人在不舒适的环境里工作,薪水很低。因此这与F项表达的含义(这是因为孩子们很天真,他们相信广告的内容)衔接。答案为F。
单选题
5

5.()

AWhile manipulating children into believing lies, especially encouraging them to eat unhealthy foods, is obviously bad, the purpose of business is to make money

BThe superficial reactions children get from eating McDonald's last about as long as they are at the place

CMcDonald's at one stage advised employees to specifically target children

DChildren are a prime target for advertisers and salesmen across the world

EAnyone who has seen a child pester its parents knows the lengths children can go to

FThis is because children are naive; they genuinely believe what an advertiser tells them

正确答案

A

答案解析

最后一段讲到广告商们面对儿童群体,为了挣钱不惜利用广告的手段吸引儿童,尽管有些食物是不健康的。这与A项中的关键词make money 相一致。答案为A。
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